In last week’s guest lecture, the class learned about content marketing and the different kinds of content that an advertiser can create. In the world of advertising, content marketing is exceptionally important. Content marketing is at the heart of most successful digital marketing campaigns (Smith). It has easily become the best way to attract and convert customers. In the guest lecture, we learned that 70% of marketers are actively investing in content marketing currently and 60% of marketers create at least one piece of content each day. I believe that this area of advertising known as “content marketing” is single-handedly one of the most important sectors of advertising because it tends to be what catches a customer’s eye the most. Content Marketing is the best and the most effective way of building brand awareness to the new and targeted audiences at a very low cost (Digital Doughnut).
In order to begin the process of content marketing, its important to first define the audience in which you wish to advertise to. This includes picking a precise target audience to help you create content for effectively and deliver it successfully for that demographic. Next, it is important to create objectives and goals for your marketing. Establishing your company in search, increasing targeted traffic, and and increasing social media growth and traffic are all very important things in creating your objectives and goals.
Content is way more than just text. It is expressed and can be expressed in a variety of different ways. An advertiser can create a blog, a case study, and of course produce images. One of the most interesting areas of content marketing is video. Video has become one of the most attention grabbing areas of content marketing. Any video is better than no video and cool quick videos are very popular. As a videographer, I appreciated hearing about this area and to know that video is progressively becoming more and more of an important asset to advertising.
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