Category Archives: Uncategorized

I believe that there are a lot of opportunities for creatives outside of a traditional marketing or advertising agency. Although I very much envision myself being in the creative sector of an advertising agency, I feel as if my #1 passion has always been videography. It has been a part of my life for asContinue reading “What industry, company, etc could you see your self working in that is not a marketing, advertising, or digital agency?”

In Brandon Schuster’s guest lecture from last week, the class learned all about digital marketing trends and all about the most upcoming technology platforms. I never realized the importance that these technology platforms have in advertising. Some of the ones that we discussed included “voice marketing,” otherwise known as marketing and advertising through our smartContinue reading “SMART SPEAKER ADVERTISING”

In last week’s guest lecture, the class learned about content marketing and the different kinds of content that an advertiser can create. In the world of advertising, content marketing is exceptionally important. Content marketing is at the heart of most successful digital marketing campaigns (Smith). It has easily become the best way to attract and convertContinue reading “Why is content marketing important and what are the different kinds of content that can be created?”

Digital media and measurement are intertwined—you can simply not have one without the other. There are several ways that measurement is used in the world of media. Measurement is used in digital media as a means to track the success of your work. More or less all digital media is traded and reported on theContinue reading “The Relationship Between Measurement & Digital Media.”

Google ads are beneficial for advertisers for many reasons. Google Ads allows you to take advantage of the benefits of online advertising: show your ads to the right people, in the right place, and at the right time (Google Ads Help). One of the benefits of using these Google ads is the wide reach itContinue reading “WHY ARE GOOGLE ADS IMPORTANT IN ADVERTISING?”

Creative strategy is the intentional and strategic approach a company takes in developing and implementing steps that will ensure and support the business’ growth (Lake). Almost every advertising campaign begins with some sort of game plan in order to successfully persuade a customer to purchase a product or service. As advertisers, strategy is important becauseContinue reading “WHY IS STRATEGY IMPORTANT IN ADVERTISING?”

Being someone who is extremely passionate about videography, I decided to go into “incognito mode” on Google and search, “top five best video cameras.” The first result that popped up on the top of the page was entitled, “The Best Video Cameras of 2020.” It was not word for word what I searched, but itContinue reading “BLOG POST 2: GOOGLE SEARCH TOP RESULT”

Be yourself; Everyone else is already taken. — Oscar Wilde. This is the first post on my new blog. I’m just getting this new blog going, so stay tuned for more. Subscribe below to get notified when I post new updates.

This is an example post, originally published as part of Blogging University. Enroll in one of our ten programs, and start your blog right. You’re going to publish a post today. Don’t worry about how your blog looks. Don’t worry if you haven’t given it a name yet, or you’re feeling overwhelmed. Just click theContinue reading “Introduce Yourself (Example Post)”